A well-designed sign is one of the best marketing investments a business owner can make. It increases brand awareness, drives traffic and helps customers connect with your company in a way that a website can’t. It’s also an up-front cost, but it’s one that can pay for itself over and over again with repeat customers who have come to know and trust your brand.
When it comes to creating a sign that gets noticed, the first step is understanding your target audience. What do they like, want and need? Once you have that information, the rest is easy. A few tried-and-true design principles can ensure that your next business signage is eye-catching and effective.
1. Use a High-Contrast Color Scheme
Contrast is a key element in making your sign stand out from the background. A stop sign is red because it contrasts with the surroundings, and your business signage needs the same kind of contrast to catch the attention of passersby. A bold or bright color that stands out against a backdrop of bricks, concrete or trees is ideal for getting noticed.
2. Choose Easy-to-Read Fonts
It’s crucial that your sign be easy to read from a distance, especially in a crowded or visually noisy environment. Bold, easy-to-read fonts that are scaled correctly to be readable at a distance are ideal. In addition, the spacing of the letters should be adjusted for visibility. Using “power kerning” to increase the space between the letters can help make them more prominent, even in a small font size.
3. Use the Right Colors
The colors used in your signage should complement your brand’s identity and reflect your brand image. For example, if you’re a fast food restaurant, you may opt for stimulating colors such as red and yellow to attract customers. If your business is more laid-back, you may want to use softer colors such as blues and greens.
4. Keep It Simple
Your business signage should be simple, clean and uncluttered to avoid overwhelming or confusing your audience. Stick to a few key messages that are clear and easy to understand, and use white space to let your message and visuals stand out.
5. Be Unique
In a busy marketplace, it’s important that your business stand out from the competition. Incorporating a distinctive logo, catchy slogan or unique design concept into your signage can help you capture attention and stand out from other businesses.
By following these simple design tips, you can create a stunning business sign that grabs the attention of your target audience and helps drive traffic to your company. Whether your space is large or small, you can utilize multiple dimensional signs, hanging posters and decor graphics to communicate your message in a way that’s both memorable and effective. Contact Corpus Christi Sign Company today to learn more about how we can assist you with designing and installing a new business sign for your company.
